About · 20+ years of commercial production
A visual production studio. Based in Sarajevo. Working everywhere.
We're led by Benis Arapovic, founder — a commercial photographer, video producer and creative director. We bring the whole production with us: crew, cast, locations and battery-powered studio lighting, on location anywhere your brief takes it. 20+ years, 3,000,000+ cumulative uploads across 24 agencies.
Every project quoted to your brief — see pricing & how it works →
Two decades producing for brands, agencies and industry across the Balkans, MENA, the Gulf and Europe — 3,000,000+ cumulative uploads across 24 agencies, including Shutterstock, Adobe Stock and Getty / iStock.
Who, scope and range
We make commercial photography and video that has to perform — sell the product, fill the development, recruit the team — on brief, on budget, on location.
Over 20+ years that's meant corporate and lifestyle, healthcare and sport, industrial, diversity, tech and editorial work — for international agencies, global brands and clients who commission us directly.
And it's meant going wherever the brief lands. We've run self-organised productions in Dubai, the Maldives, the Arctic Circle and Egypt — arriving with the full crew, locations, models and Profoto lighting that runs on batteries, so the studio standard holds anywhere.
Production scale
Two decades of commercial output, measured.
The numbers are evidence of a sustained commercial standard — not a catalogue for sale.
- 20+ years
- Of active commercial production, on location worldwide.
- 3,000,000+
- Cumulative uploads across 24 agencies.
- 9 platforms
- A continuous contributor since 2005.
- The majors
- Accepted and distributed by Shutterstock, Adobe Stock and Getty / iStock.
The credential
Knowing what works commercially.
Twenty years of producing for the world's most demanding image buyers taught us something most photographers never learn: exactly which images get licensed, what buyers actually need, and what gets used. Brief us for a campaign and that instinct shapes every frame — so you get pictures that do the job, not just pictures that look good.
What we shoot
One eye across people, places & process.
The same standard carries from a brand campaign to a factory floor — cast, scouted and lit on location, then delivered as a matched set across stills and motion. Open any discipline to see the work.
01
Brand & Campaign
Lifestyle, sport, fashion and diversity for agencies and brands.
LifestyleSport & actionDiversity View campaign work
02
Corporate & People
Executive portraits, teams and culture, on brand and consistent.
Executive portraitsTeam & cultureAnnual report View corporate work
03
Architecture & Spaces
Architecture, interiors, hospitality and licensed aerial.
ArchitectureReal estateAerial View spaces work
04
Industrial & Frontline
Plants, processes, healthcare and emergency — documented safely on site.
ManufacturingHealthcareEmergency View industrial workOne brief, four clear steps.
From first email to final delivery — one point of contact, photo and video under one roof, priced and scheduled up front.
-
1
Brief
Tell us the goal, deliverables and dates. We ask the questions that decide the budget.
-
2
Quote & plan
A fixed quote with crew, cast, locations and licensing scoped — no surprises later.
-
3
Shoot
On location with full crew and battery studio lighting — stills and motion in one day.
-
4
Deliver
Retouched, graded and delivered to spec, with usage rights set out in writing.
Need this range on your next brief?
Start a campaign briefProduction-grade kit. Studio quality on any location.
Medium-format and cinema bodies, battery-powered Profoto, drones and a Sarajevo studio. Here's the overview — the full itemised photo and video inventory is reserved for registered users.
- Cameras · stills
- Hasselblad H6D 100MP medium format · Nikon Z8
- Cameras · cinema
- RED Helium 8K · Sony FX6 · Sony FX3
- Lenses
- 29 professional lenses across Nikon Z, Hasselblad H-system and Sony GM — full list for members
- Lighting
- Battery-powered Profoto — studio quality on any location
- Studio & aerial
- Physical studio in Sarajevo · DJI Mavic 3 Cine and more
The full equipment list is for registered users
Every body, lens, light, audio and support item — the complete photo and video inventory. Create a free account or sign in to view it.
Prefer email? Request the full equipment list →
Need this as a PDF for your production? Ask for the itemised inventory →
Photo and video, unified.
When a brief needs motion, we produce video with hudhud.pro — a full-scale production company here in Sarajevo. Same shoot day, same models, same lighting, so your stills and your film come from one look — not two shoots stitched together.
The tools the workflow was missing.
We build software, too. The .shock Suite handles culling, metadata and multi-platform publishing — the unglamorous work between the shoot and the sale — purpose-built for commercial and microstock production.
Case studies
See the brief become a project.
How the work comes together end to end — the brief, the approach, what we shot and what was delivered, across real estate, industry and advertising.
A
Real-estate launch · Gulf
A full launch library — architecture, aerial, lifestyle and a brand film, in one trip.
ArchitectureAerialBrand film Read the case study
B
Manufacturer library · Europe
Process, leadership and culture in one consistent set — shot to site-safety standards.
IndustrialPortraitsCulture Read the case study
C
Sport & lifestyle campaign
Inclusive casting, high-energy action and matched motion, delivered for every channel.
CampaignSportBrand film Read the case studyQuestions, answered.
Who is .shock?
Benis Arapovic, founder — dotshock.ai is a visual production studio and AI tool ecosystem based in Sarajevo, working internationally. 20+ years of commercial production for international agencies, global brands and direct commissions.
Where are you based, and where do you shoot?
Briefed in Sarajevo and produced on location anywhere a brief takes it — self-organised productions have run in Dubai, the Maldives, the Arctic Circle and Egypt, arriving with full crew, locations, models and battery-powered Profoto studio lighting.
Why does a stock-photography background matter for a commercial shoot?
20+ years of producing for the world's most demanding commercial image buyers means knowing exactly which images get licensed, what buyers actually need and what gets used — knowledge that shapes every frame of a campaign so the pictures do the job, not just look good.
Can you deliver photo and video together?
Yes. Video is produced with hudhud.pro, a full-scale video production company in Sarajevo — same shoot day, same models, same lighting, so photo and video stay unified across every channel.
How much does a commercial shoot cost?
Every production is quoted to the brief — there's no fixed price list, because cost depends on crew, cast, locations, shoot days and licensing. Share the brief and you get a single fixed quote up front, with no surprises later.
What's the turnaround time?
It depends on volume and finish, but a first edit or selects gallery typically follows within days of the shoot, with final retouched and graded delivery agreed in the quote. Same-day edits are available for events and launches.
What licensing and usage rights are included?
Usage rights are set out in writing per project — territory, media and duration — so you know exactly where and how long you can run the work. Buy-outs and extended licences are available, and an existing library of 3,000,000+ cumulative uploads across 24 agencies can be licensed directly.
Have a brief? Let's talk.
Studio in Sarajevo, lighting that travels, a video crew on call — one production, anywhere you need it. Tell us the brief and we'll come back with a plan and a price.